Looking Good

We’ve been strutting round the office perfecting our Blue Steel look helping a fledgling Perth clothes designer build their brand.

The Geraldton based business was keen for a logo and look that was contemporary, stylish and also had a reference to the family home where the business began.

Although the family home is gorgeous, care had to be taken lest the design looked too ‘real-estatey’. As the concept evolved we ended up using one of the round windows from the front of the house as inspiration. It provided a delightful secondary device we’ll be featuring on their website and in other marketing materials.

The where-to from here includes:

  • Design of an online shopping website
  • Photo-shoot of garments
  • Design and implementation of a social marketing campaign to launch.

So, watch this space for the launch of an exciting new WA designer and clothing label for 2015!