Next time you’re overseas and heading out on the trail you might want to keep an eye out for a new range of dried fruits to keep you fuelled.
Wild Plains Foods is a new brand for an international client with who we have worked for several years. They are aiming to launch their range soon. At Egg we developed their new brand name and have been working on their packaging design.
To help resolve the brief we put the client through some hoops to ensure we understood their USP, business strategy and, of course, competitors.
Where we arrived was at a name which reflects the origins of the company, appeals to the target market, is fresh and a little fun. We’re currently in midst of packaging design and hope to be able to reveal it soon.